Top Creator Economy Market Size, Trends, Statistics, Stocks, and Monetization Models
BY LEROY A BROWN
There is no doubt we are living in a time where more people are making money without having to leave their bedrooms.
There are people making money just by driving in their cars, fishing, traveling the world, or sitting on their sofas and playing games all day.
With the advancement of technology and artificial intelligence (AI), the creator economy is becoming increasingly accessible and affordable for anyone to monetize their passions.
These happenings are recognized as part of the creator economy.
The creator economy is also a crucial component of marketing, advertising, and media, as creators help brands establish authentic connections with their potential customers.
WHAT IS THE CREATOR ECONOMY?
Various names, including the passion economy, value economy, influencer marketing, digital economy, and one-person business, often refer to the creator economy.
I describe the creator economy as an economic activity where you can make money doing what you love.
Technology and AI are integral to the creator economy.
Technology and AI are used to create information (and share it), tools, and products and provide services for those who find them useful.
The leading players currently in the creator economy are creators, social media platforms, and payment providers.
The creators are the main drivers of the creator economy.
These creators produce a variety of items, including videos, comedy skits, books, articles, music tracks, courses, and podcasts.
Examples of creators in the creator economy are:
Dancers
Singers
Cooks
Speakers
Celebrities
Bloggers
Chefs
Videographers
Musicians
Influencer marketer
Artists
Podcasters
YouTubers
Social media experts
Creator strategists
Etc.
Creators make money in various ways, such as:
Advertising revenue
Sponsorship
Brand deals
Affiliate marketing
Speaker
Products
Crowdfunding
Subscription services
Memberships
Donations
Consultancy
Etc.
CREATOR ECONOMY STATISTICS
Epidemic Sounds' 'The Future of the Creator Economy Report 2025'
According to Epidemic Sounds' 'The Future of the Creator Economy Report 2025':
~ 85 million individuals are creating content
~ 110 million companies are creating content
~ 95% of creators are engaging with their audience directly
~ 91% of creators are using AI
~6% more creators are full-time, up from 55% in 2024 to 61% in 2025
~ 32% of full-time and part-time creators' primary source of income is live-streaming
Goldman Sachs' article - 'The creator economy could approach half-a-trillion dollars by 2027'
According to Goldman Sachs' article - 'The creator economy could approach half-a-trillion dollars by 2027' on April 19, 2023, the total revenue opportunity (also referred to as the total addressable market or total available market) could double from $250 billion in 2023 to $480 billion by 2027.
Interactive Advertising Bureau (IAB) article 'IAB Research: Digital Economy Surges to $4.9 Trillion, Fuels 28.4 Million U.S. Jobs Across All 435 Congressional Districts'
According to the Interactive Advertising Bureau (IAB) article 'IAB Research: Digital Economy Surges to $4.9 Trillion, Fuels 28.4 Million U.S. Jobs Across All 435 Congressional Districts.'
which is based on their economic research series – 'Measuring the Digital Economy:
Advertising, Content, Commerce, and Innovation' which was released on April 30, 2025, and is written in conjunction with John Deighton, the Harold M. Brierley professor of business administration emeritus at Harvard Business School:
~ The digital economy has doubled since 2020 to $4.9 trillion, which is 18% of the U.S. gross domestic product (GDP)
~ Internet-related jobs expanded 12 times faster than the broader labor market
~ Digital economy grew 19% annually compared to 7% by the total U.S. economy
~ Internet-related jobs grew from 3 million in 2008 to over 28 million
Deloitte's 'Creator empowerment and the future of the content creator economy report'
According to Deloitte's 'Creator Empowerment and the Future of the content creator economy report':
~ Approximately 50 million creators are making content for 5 billion social media users
~ Social commerce is projected to be $2 trillion by 2026
Deloitte's 'The creator economy in the 3D report.'
According to Deloitte's 'The creator economy in the 3D report':
~ 3 out of 5 consumers surveyed are likely to be attracted to a brand based on a creator's recommendation
Goldman Sach Equity Research's 'Americas Technology: Internet Creator Economy: Framing Market Opportunity, Drivers of Content Creation/Distribution & Ads/Commerce report'
According to Goldman Sach Equity Research's 'Americas Technology: Internet Creator Economy: Framing Market Opportunity, Drivers of Content Creation/Distribution & Ads/Commerce report' March 26, 2025, the public companies on the stock market that are positively exposed to the rise of the creator economy are:
Alphabet (GOOGL)
Amazon.com (AMZN)
Meta Platforms (META)
Pinterest (PINS)
Spotify Technologies (SPOT)
Webtoon Entertainment (WBTN)
CREATOR ECONOMY TRENDS
Goldman Sachs' article - 'The creator economy could approach half-a-trillion dollars by 2027'
According to Goldman Sachs' article - 'The creator economy could approach half-a-trillion dollars by 2027' on April 19, 2023, analysts anticipate more spending on influencer marketing.
Sprout Social's article - 'The creator economy: Making dollars and sense out of social partnerships.'
According to the Sprout Social article 'The creator economy: Making dollars and sense out of social partnerships' by Aubree Schaefer, March 27, 2025:
~ Creators are influencing consumer decisions and behavior
~ AI will influence workflows
~ Brand partnerships with creators will go beyond social media
~ More brands will co-create products with creators
Goldman Sach Equity Research's 'Americas Technology: Internet Creator Economy: Framing Market Opportunity, Drivers of Content Creation/Distribution & Ads/Commerce report'
According to Goldman Sach Equity Research's 'Americas Technology: Internet Creator Economy: Framing Market Opportunity, Drivers of Content Creation/Distribution & Ads/Commerce report' March 26, 2025:
~ Continued growth in the number of creators worldwide
~ Continued growth in creator content monetization
~ Increase in direct-to-consumer brands
~ Growth in subscription revenues
~ A small percentage of YouTubers will earn most of the revenues
~ Improved private funding
~ Increase in tools for creators
~ Growth in long-form content
Canada Media Fund's (CMF) article 'Defining the contours of the digital creation ecosystem to understand its growing impact better'
According to Canada Media Fund's (CMF) article 'Defining the contours of the digital creation ecosystem to understand better its growing impact' By Leora Kornfield, Fall 2023:
~ Research has shown that, in fall 2023, teens streamed YouTube more than Netflix in the United States of America (U.S.A.).
The creator economy is ripe with opportunities, and you can take advantage of the moment.
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